Growth through engagement.
Using data and martech to enhance customer satisfaction and loyalty.
Peak Interval helps organisations to improve their customer engagement.
Our consultancy offers a focused suite of services designed to enhance the customer experience.
We specialise in customer lifecycle management, loyalty, promotional and gamification strategies.
We help to transform organisations by providing customer engagement strategy, product development, and MarTech stack selection services.
Services
We provide consulting services that bridge the gap between current capabilities and visionary goals.
We are committed to fostering success for our clients through rigorous assessment, and strategic transformation across products, processes, technology, and organisational design.
We uphold a partnership-centric approach, ensuring that our solutions are not only innovative but also deeply aligned with our clients’ unique challenges and aspirations.
Customer Engagement Strategy
We work with clients to understand how they want to engage with their customers.
We provide strategies to enhance their service, promotional and loyalty workflows and interactions.
Product Development
We use hybrid product discovery and development methods to work out how to deliver on the customer engagement strategy.
We work out how best to buy, build or integrate new products and services into their ecosystems.
Stack Selection
We carry out MarTech and data stack audits in order to select tools that optimise marketing, data management and CX efforts.
We have particular expertise in CDPs, CEPs, loyalty and promotions, gamification and creative workflow.
Data Audit
We systematically evaluate data assets to assess their quality, accuracy, and regulatory compliance.
We identify inconsistencies, redundancies, and security risks, ensuring data integrity and optimal use.
Data Modelling
We create visual representations of organisational data structures, relationships, and constraints.
We define how data should be named, stored, accessed, and processed, ensuring that it can be activated effectively.
Solution Architecture
We design and define the technological structure and software components required to meet business and customer needs.
We outline how the system’s architecture aligns with organisational goals for optimal performance.
How we work
We provide a comprehensive set of product development services from discovery and ideation, to development and handover.
Discovery
- We run discovery workshops to understand strategic and business objectives
- We conduct MarTech stack and data audits to understand current capabilities and future possibilities
- We work with you to understand your customers
Delivery
- We define product requirements
- We carry out product and UX design
- We produce solution architectures
- We develop, integrate and configure platforms for customer engagement
Clients
Some of the fantastic companies that we’ve worked with.
Insight
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Why first-party data is the cornerstone of modern customer engagement
Read more: Why first-party data is the cornerstone of modern customer engagementOne of the most pressing challenges I see organisations face today is navigating the complex terrain of data-driven marketing in an increasingly privacy-conscious world. The impending end of third-party cookies, the rise of GDPR-era regulation, and the growing expectation for more personalised digital experiences mean…
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Why every martech stack needs customer journey mapping
Read more: Why every martech stack needs customer journey mappingToo often, organisations pour money into sophisticated martech stacks such as CRMs, CDPs and automation platforms without the foundational framework needed to orchestrate meaningful, joined-up experiences. One of the most strategic investments a marketing team can make is to deeply understand the journeys that customers…
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Mastering customer engagement: a five pillar framework
Read more: Mastering customer engagement: a five pillar frameworkIn today’s competitive landscape, brands must do more than just attract customers – they need to engage with them meaningfully across multiple touchpoints. A well-structured customer engagement framework ensures that brands collect, unify, analyse, orchestrate, and deliver personalised experiences at scale. Here’s how an effective…