Peak Interval

Unlocking value from customer data.

I help companies turn underperforming customer data platforms into activation, use cases and measurable ROI.

Turning customer data into real activation

Many organisations don’t just have a data problem, they have an activation problem.

They’ve invested in CDPs and martech platforms, but struggle to turn that into meaningful use cases, coordinated journeys and measurable results.

I help teams to bridge that gap. Working closely with marketing, data and product teams, I focus on:

  • Identifying where value is being lost
  • Defining high-impact use cases
  • Creating clear, pragmatic activation roadmaps

The result is a customer data setup that drives engagement, personalisation and ROI.

See how I approach this

How I help

Most organisations have invested in customer data and martech, but struggle to turn that into meaningful activation and measurable results.

I focus on identifying where value is being lost, what to prioritise and how to move from fragmented data to coordinated, effective activation.

My work typically follows three stages — from understanding your current setup, through to defining priorities and supporting delivery.

Diagnose

Understanding where value is being lost across your customer data and martech setup.

I review your CDP, data flows, and current activation approach to identify gaps, inefficiencies and missed opportunities.

This creates a clear picture of what’s working, what isn’t and where to focus first.

Define

Identifying the highest-impact opportunities and how to prioritise them.

I work with your team to define practical use cases, align on customer journeys and create a clear activation strategy.

The focus is on what will drive real value, not just what’s technically possible.

Deliver

Turning strategy into execution and measurable results.

I support teams in implementing use cases, refining their martech setup and ensuring activation happens effectively across channels.

This can include product, data, and architecture guidance, always focused on driving outcomes.

CDP Value Audit

The most effective way to improve your customer data and martech setup is to start with a clear understanding of where value is being lost.

I begin with a focused CDP Value Audit, a short engagement designed to identify gaps, prioritise opportunities and define what to fix first.

CDP Value Audit

Start with a focused engagement to identify where value is being lost and what to fix first. This includes:

  • A structured review of your CDP, data flows and tracking approach
  • Assessment of your current use cases and activation maturity
  • Identification of key gaps and inefficiencies
  • Definition of 3-5 high-impact use cases
  • A clear prioritised roadmap

You leave with a clear view of what’s not working, what matters most and how to start driving value quickly.

From insight to activation

Following the audit, I can support your team in turning strategy into execution. This may include:

  • Use case design and activation planning
  • Product and martech advisory
  • Solution and data architecture guidance
  • Supporting teams through delivery and implementation
  • Ensuring use cases are adopted effectively across teams

The focus is always on ensuring that customer data is effectively activated and delivers measurable results.

Clients

Some of the fantastic organisations I’ve worked with.

Insight