Personalisation has become one of the most powerful tools in digital marketing. It’s about creating unique, relevant experiences for customers, which ultimately drives engagement and loyalty. But to do this successfully, businesses need a deep understanding of their customers — what they want, how they behave, and when they interact. Historically, organisations have turned to…

Businesses across all sectors are grappling with vast amounts of customer data. When harnessed correctly, this data can revolutionise marketing strategies and customer engagement by creating personalised, relevant experiences. Customer Data Platforms (CDPs) promise to centralise and unify customer data from disparate sources into actionable profiles. With over 160 vendors and a rapidly growing market…