Peak Interval

Tag: Martech

  • Why first-party data is the cornerstone of modern customer engagement

    Why first-party data is the cornerstone of modern customer engagement

    One of the most pressing challenges I see organisations face today is navigating the complex terrain of data-driven marketing in an increasingly privacy-conscious world. The impending end of third-party cookies, the rise of GDPR-era regulation, and the growing expectation for more personalised digital experiences mean that it’s essential to make the most of your first-party…

  • Why every martech stack needs customer journey mapping

    Why every martech stack needs customer journey mapping

    Too often, organisations pour money into sophisticated martech stacks such as CRMs, CDPs and automation platforms without the foundational framework needed to orchestrate meaningful, joined-up experiences. One of the most strategic investments a marketing team can make is to deeply understand the journeys that customers take, and customer journey mapping can assist in that. I’ve…

  • Mastering customer engagement: a five pillar framework

    Mastering customer engagement: a five pillar framework

    In today’s competitive landscape, brands must do more than just attract customers – they need to engage with them meaningfully across multiple touchpoints. A well-structured customer engagement framework ensures that brands collect, unify, analyse, orchestrate, and deliver personalised experiences at scale. Here’s how an effective engagement strategy is built across five key pillars: 1) Collect:…

  • Composable CDPs: why flexibility and customisation matter

    Composable CDPs: why flexibility and customisation matter

    Personalisation has become one of the most powerful tools in digital marketing. It’s about creating unique, relevant experiences for customers, which ultimately drives engagement and loyalty. But to do this successfully, businesses need a deep understanding of their customers — what they want, how they behave, and when they interact. Historically, organisations have turned to…

  • A quick guide to Customer Data Platforms

    A quick guide to Customer Data Platforms

    Businesses across all sectors are grappling with vast amounts of customer data. When harnessed correctly, this data can revolutionise marketing strategies and customer engagement by creating personalised, relevant experiences. Customer Data Platforms (CDPs) promise to centralise and unify customer data from disparate sources into actionable profiles. With over 160 vendors and a rapidly growing market…